Priyanka Communications has launched a new TVC for its latest offering Centric Mobile. The Ad is produced by Mumbai-based Eggfirst Advertising. The cell phone presents an unmatchable value proposition with best class features with competitive prices thus positioning it with a specific consumer profile .
The ad focuses on needs of todays younger generation with a subtle emotional connect . The first day of college is a big day in everyone’s life. The ad begins with the boy all set for his first day at college and his family cheering for him , wishing him luck , his mom blessing him. When he is about to bid bye to his family, his father surprises him with a gift – Centric Mobile phone.
The boy is overjoyed . The requirement of cell phone at college is nicely explained with the father asking to capture the wonderful moments of his journey.
The moment is beautifully presented on how parents encourage kids every time they’ve taken a new step in life! The ad connects the emotional zone!