Roca is India’s luxurious bathroom brand which uses innovative world class designs for bathroom fittings with the finest range of basins, faucets, WC’s, bathtubs, shower etc
Bathrooms are today considered as an extensions of one’s living spaces. Owing to international exposure together with rising aspirations and upmarket lifestyles, bathrooms have evolved as most preferred place in the home where one connects with self.
Catering to this customer centric approach, the new campaign aims to reinforce the commitment in providing bathroom solutions with the most advanced technology and design features for the consumers who value excellence . The hero products of Roca showcased in the TVC reflects luxury, technology, style and variety that one desires in his/her personal space and calls it ‘My bathroom’.
IT STARTS WITH THE PROTAGONIST TRYING OUT VARIOUS DRESSES, APPRECIATING HER LOOKS AND CONNECTS THE BATHROOM SPACE AS HER OWN PERSONAL ‘SHOWROOM’. IT FURTHER SHOWS THE BATHROOM AS HER KIDS ‘MAGIC ROOM’ WHERE THEY ARE SEEN EXPERIENCING THE MAGIC OF ROCA’S SMART TOILET. IT CONTINUES TO SHOW THE ROCA BATHROOM TO TRANSFORM INTO THE COUPLE’S LOVE ABODE AS THE ‘HEART ROOM’.
Moving forward into the woman uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the ad, the protagonist is seen using the ‘Shhh Room’ as her escape from the real world.