The present situation in India after the currency withdrawal of Rs 500 & Rs 1000 notes has been intelligently utilized in this new advertisement by Birla Sun Life Mutual Fund for the Active Account App. The ad is all about empowering the common man to use his money with ease and convenience. Swiping is a common action we all use to carry out our daily financial transactions and it is this action that can used to make our money work in a better manner.
The ad begins with people from all walks of life rushing out of their homes and offices, all walking with a purpose. Men and women talk about money lying idle and the laziness in handling them with a lot of determination. We also see a group of people preparing posters and banners with a clear assumption that a strike or morcha is being planned.
One character suddenly explodes asking for change and then sits back, relaxed and downloading the app. The futility of marches and strikes is well highlighted as all those characters then tell us how to utilize our money with a simple right swipe that transfers money into the Mutual Fund account and a left swipe transfers it into your bank account.
The ad is fun and interesting while making its point about not keeping your money idle in your account using a simple swipe, 24 x 7 x 365 days.