Our friends are our lifelines and the lively HE Deodorant ad reminds us what they mean to us!


On the occasion of International Men’s Day, HE Deodorants has come up with a great-looking ad that promotes the #HeBrocode and pays tribute to the concept of friendship in a unique sing-song manner. The ad shows friends promising to help their Bro in all tight situations and keep the relationship above all other relationships.

The ad shows young college students singing an extremely catchy and lilting number ‘This is the Brocode”. The entire ad reminds us of the fun and exciting college times, where every moment was spend with friends and there was no better way to show loyalty towards this friendship than standing together in times of crisis.

The ad encourages us to record our message for our friends and keep the flame of friendship glowing at all times. The ad’s USP is its youthful fervour, awesome lyrics and foot-tapping music. There is barely anyone who hasn’t been through this wonderful passage of time and it is always friends who have bailed us out of tricky situations. HE Deodorants gives us the wonderful opportunity to give back a bit to all those friends who means the life to us.

Watch this fun filled commercial and swing to its lively and hummable tune here!

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