The world of fashion has exploded and metamorphosed into a gigantic line of business. International fashion is reaching us faster through online channels and this is exactly what the Ajio.com commercial is all about. The burst of bright colours is a wonderful explosion that is great to watch and consume. The quirky male and female models have been placed at some unique locations and the pace of the ad is rushed and quick, matching the products that have been brilliantly showcased.
While the ad does not follow a set script, the free flowing nature of the ad is its USP and it does well to stick to it. Fashion is now available at our doorstep due to the online shopping revolution and the ad goes on to tell us that modern fashion is all about being bold and expressive. The AJIO free spirit pushes us to explore the various facets of our personality by experimenting so that one can put only the best foot forward.
The colours and designs celebrated in the ad have been able to express the freedom and style that the youth and its fashion is all about. The tagline #DoubtIsOut sums up the mood of the commercial so go ahead and watch this colourful and great-looking advertisement here.