Headquartered in Pennsylvania, Hershey is a global leader in chocolate and sugar confectionery.
Hershey’s has been a favorite with Indian moms and kids.Recently it has launched three new product categories under Milk Additives, Milkshakes and Chocolate Spreads. It aims to spread goodness and happiness to Indian homes through these products.It plans to strive the balance of Hershey’s taste and fortification which every mother wants thereby creating a win-win situation for the child and the mother.The milk has its goodness with boost of calcium and great flavors.
Hershey’s seeks to reflect its catchphrase of ‘Goodness of Hershey’s’ with its three recently launched TVCs which showcases Tara Sharma the actress, also the host of family and parenting show “The Tara Sharma Show” .It portrays her enjoying Hershey products with the kids creating simple moments of connection whether its break time during a cricket match or evening time together they all have a great moment with Hershey product.
The Hershey’s brand attempts to create happiness, special moments and memories and bring goodness into Indian homes by intimately bonding mothers with their kids over enjoyable food moments.
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