Airtel is back with the famous tag line ‘Har ek friend zaroori hota hai‘ in its new TV campaign after five long years where it offers much more !
This new campaign was conceptualised by Taproot Dentsu and has a series of three different ads that focuses on the parameters such as free incoming calls during an international trip, free calls from one Airtel to another Airtel subscriber and low cost data packs. These ad films have been produced by Equinox Films and directed by Ram Madhwani and Nitin Parmar with the music composed by Ram Sampath.
Agnello Dias, the chief creative officer, Taproot Dentsu, mentioned that the brand Airtel under one umbrella provides a whole bundle of advantages and also takes care of the unnecessary things such as data charges and roaming etc so that consumers can concentrate on what’s more necessary in life like friendship! Thus they got the common link between Airtel and friendship!Its comeback, is with a millennial mindset and the theme is refreshing and entertaining, and conveys the message across.
The line in the ad continues with ‘yeh sab cheez zaruri nahi hai’ like the data charges, roaming charges etc because har ek friend zaruri hai’ !! So wherever you go, roam like home as Airtel takes care of various charges when you travel overseas and enjoy with your friends!