Tanishq has added RIVAAH Brides- Riwaaz+Vivaah as its latest traditional wedding jewellery collection and the ad campaign for the same is conceptualized by Lowe Lintas.
The film opens with a bride getting ready for her wedding while her friends are around helping her wear the jewellery and the father enters the room. The beautiful eye contact of father and daughter ,the emotional connect between the duo shows how much every father misses his darling daughter. Emotional movement well captured !
There are series of wedding event in multi language with each father expressing his love differently. As the ad begins it shows father daughter exchanging thoughts tearing flowing down. The bride runs to hug her father. It moves on further where, the family is ready for a pic and the father is shown being jealous of his son-in-law and decides to take the picture only with his daughter.
Another father is shown beside the daughter feeding her , while the marriage work is still pending. One father helps his daughter in wearing jewellery remembering what his elder brother told him about him learning a lot when his daughter gets married. Another bride makes her super hesitant father to dance and he is shown overjoyed enjoying the event.
The film ends with a father learning rituals at an inter-caste marriage event. The message is so apt and neatly conveyed “There’s nothing more important than providing his little princess the best for her happiness and Rivaah wedding collection is the best !”