Eyetex Dazller , the well known cosmetic brand has released its latest digital campaign which is conceptualized by SoCheers Infotech. The advertisement has consciously steered away from their products or colors and now has chosen to go with a real emotional connect with a wonderful tagline “Real Cosmetics For Real People: Eyetex Dazller”
The TVC released amidst the wedding season starts off with a mother helping her daughter get dressed for her big day. It showcases a very beautiful emotional bond shared between a mother and daughter .
It portrays the mother finding it extremely difficult to accept that it’s time to bid her dear daughter goodbye. The groom walks in to comfort the anxious mother and promises her that he will take care of her daughter.
The ad superbly moves further when the viewers realize that the bride is actually visually disabled. However it doesn’t stop her from looking beautiful and have the most beautiful day of her life with the man who loves her -because finally everyone surely deserves a happy ending.
Truly Awesome !