MAX is a leading lifestyle and fashion brand of the Dubai based Landmark Group which has over 300 stores across 16 countries in the world. It was over 3000 styles to choose from and has something interesting and exciting for the entire family.
Max has launched its first TVC # Endless Ways to smile & share the love. This campaign has been launched to establish an emotional connect with the consumers and reinforce the brand’s key motto -fashion for the entire family at great prices-the look good, feel good factor ! The ad campaign has been designed and conceptualized by JWT Bangalore and is produced by Curious Films.
Jiten Mahendra Mkt Head mentioned that Max has become a fashion brand of the young India, with 75% of its customers between the age group of 18-34. India alone has about 5 Million loyal customer base and the brand is here to grow.
The TV campaign will help as a step ahead to strengthen Max positioning and its commitment to democratize fashion in the country. The ad is very significant to make the brand different and stand out from others. Hence it has a touch of fun and style and will definitely bring a smile on everyones faces. The videos have been created from everyday life moments, the stories are spiked with a mild touch of humor and fun and has already crossed more than two lakh views on YouTube so far.