HP ’s new ad “Reinvent Giving” is created by AMV BBDO and directed by Seb Edwards at Academy. It showcases how its technology can bring people together in a moving holiday spot that tells the story of two brothers, one of whom is deaf.
It is the story of Zac, a musician who plays in an upcoming band, and his deaf younger brother Rich , acted by deaf actor Josh Castille who has given an impressively touching performance. While the brothers have a very close bond, there is a divide between them because of Rich’s inability to truly be a part of Zac’s music.
Here technology helps ! so Zac, using his HP Spectre x36, sets out to build a machine that translates music into a colorful, multi-sensory experience that enables Rich to feel music and be part of his brother’s passion.
The spot will run on TV in the U. S. and can also be viewed online. As a part of the campaign, AMV BBDO has also created a website and app entitled “Sound In Color” which will go live in the run up to Christmas . It will allow the user to record any sound and visualize it in a piece of art. The app uses an original algorithm ,where users will be able to turn a sound clip, for example a baby’s laugh, into a special artwork that can be printed on to canvas, or shared via social media as a gift.