CaratLane,the online jeweller’s new TV ad conveys the message of EveryDayLove in a beautiful way!

CaratLane,the online jeweller's new TV ad conveys the message of EveryDayLove in a beautiful way!

The Roomies is the new TVC conceptualised by Famous Innovations for India’s leading online jeweler CaratLane. The film showcases new-age relationships with a fresh approach to V-Day where gifting extends to your mom, sister, brother, dad, roommate or anyone who is close to your heart.

The Roomies’  explores the special bond between two roommates who have become close to each-other like a family away from home. Here one roommate is an air hostess who has flights at odd hours of the night, while the other is an artist.

The artist works during is the day and is fast asleep when her air hostess friend leaves. Being considerate and not to disturb her friend, the air hostess always gets ready in the dark. Since both have completely  different schedules of work, they rarely get a chance to meet and yet, they manage to put a smile on each other’s face. The artist reciprocates her friend’s gesture by gifting a beautiful pendant from CaratLane.

It recognises and conveys the message of #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day and wants to thank or appreciate the special people in their life.

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