Termites doing a Mushaira will make you laugh and believe too that any plywood won’t do and this ad of Century Ply will tell you exactly why owing termite proof plywoods are the best. It endures everything and also remains good (Sab sahe Mast rahe). This film on century plyboards is a new campaign building which is conceptualized by DDB Mudra Group.
The TVC features a man stepping into bathroom and is shocked to find a man as a termite greeting him in Mushaira style saying “Adaab”. Soon in the Mushaira, other characters too joined who too are dressed as termites and explains the bad condition of plyboards in houses and bathrooms. They go on with their poetry and keep on urging the bad state. The voice over introduces CenturyPly’s termite proof plywood and says that cheaper products could turn out to be more expensive in the long run.
The thinking behind this was that there are some surfaces that need to stay new and good looking after a lapse of time.