Diwali, Diwali and Diwali and all the buzz round the corner. Here is Diwali, there is Diwali, see happiness and see our happiness and all the motion flowing towards you to celebrate Diwali in the forms of ads and ads and more ads, but why are you watching this ad? Anurag Kashyap takes a dig at all those Diwali ads with happy family and prescribes what necessary.
The frame opens with a brightly lit home with floating candles and diyas as the voice-over begins stating Diwali is that time of the year when the whole family comes together. There the ad introduces Anurag Kashyap and his family members. His wife, two kid and his father. The children’s are soon joined by the grandfather who is holding a basket full of crackers and the children dash off to light them.
Kashyap is shown gifting his wife a beautiful jewellery set and the family finally settles on the couch for the perfect selfie when Kashyap turns to the camera and asks the viewers why are they still watching this ad.
The film ends with the predictable message that Ads may never change but your entertainment certainly can through Netflix’s ad-free content.
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